InfoFi Treasure Hunting Guide: When "Information" Becomes a Tradable Asset

Recently, the InfoFi concept is rapidly emerging. The leaderboard of leading projects has allowed early participants to reap substantial profits, and the prices of other projects surged after launching new features.

As market giants have begun to mine gold in the InfoFi track, many may still be confused: what exactly is InfoFi? It trades not in BTC or ETH, but in abstract concepts like "attention," "reputation," and even "event occurrence probability." Is this reliable? More importantly, how can ordinary investors share in the pie? This article will delve into the core of InfoFi, providing a reference for ordinary investors to seize the next opportunity.

1. InfoFi Deconstruction: When "Information" Itself Becomes a Tradable Asset

1.1 Definition of InfoFi

InfoFi(Information Finance)'s core concept is to transform traditionally hard-to-quantify non-price information, such as project interest, account reputation, proposal approval probability, and even narrative activity level, into tradable and priceable financial assets. It can serve as a new speculative tool, allowing market participants to bet on the "information" itself; it can also become a powerful Alpha information mining engine, helping investors identify early signals within complex information.

The Rise of InfoFi: Reasons

The emergence of InfoFi is rooted in technological advancements and the evolution of market demand:

• AI Technology Empowerment: The advancement of AI large models makes the analysis of massive social data, news, and on-chain behavior possible, providing a technical foundation for information quantification and pricing.

• Continuous demand for new opportunities in the market: The market is always searching for the next growth point and Alpha opportunities, and InfoFi provides a new imaginative space.

• "Attention leads price" trend: In this cycle, the surge in project or narrative popularity often precedes price fluctuations, particularly evident in the Meme space. InfoFi attempts to make this "precursor" explicit and tradable.

Why ordinary investors should pay attention to InfoFi 1.3

For ordinary investors, the significance of InfoFi is:

• Narrowing the information gap: Financial markets have information asymmetry, and InfoFi, to some extent, publicizes implicit information gaps. Interpreting these "information assets" earlier may bring advantages.

• Auxiliary Alpha Discovery: Even without directly participating in InfoFi platform transactions, the data generated (such as project popularity trends and market prediction results) can provide valuable references for token investment, assisting in assessing market sentiment.

• Small capital can leverage big opportunities: Compared to DeFi mining that requires large amounts of capital, some InfoFi platforms allow small investments to participate, and many projects only require "talk" to seek potential returns.

II. Track Scanning: Key Projects and Participation Methods in the InfoFi Landscape

The InfoFi landscape is rapidly expanding. Below are 12 representative projects and how to participate, helping you get started quickly.

2.1 Kaito

Introduction: Kaito is the proposer of the InfoFi concept and a pioneer in the field. Kaito Yaps supports applications such as SocialFi through AI quantitative attention. Kaito aims to become the interoperable information financial layer of internet information, connecting creators, users, and brands.

Participation method: Register for Kaito Yaps, connect your X account and bind your wallet. Publish projects related to the leaderboard or Kaito's original, in-depth content, and interact with high-reputation accounts to accumulate Yaps points. The top 1000 Yappers on the leaderboard usually enjoy priority allocation of project tokens, avoiding low-quality content and volume manipulation.

2.2 Galxe

Introduction: Galxe is a well-known crypto task distribution project that has launched the community growth platform Starboard. Starboard has attracted over 20 projects, combining Galxe's powerful task system with data capture across the internet, comprehensive dashboards, and AI sentiment analysis to help project teams accurately identify high-quality users, achieving high-quality and sustainable community growth. Users can earn rewards and accumulate verifiable reputation assets by ranking based on their genuine contributions.

Participation method: 1. Post high-quality content related to the Starboard collaboration project on Twitter to accumulate Aura points. 2. Participate in traditional tasks on the Galxe platform to accumulate loyalty points, which may be considered alongside Aura points as a weight for reward distribution by the project party. The Starboard user interface is relatively simple and focuses more on project management.

2.3 Cookie.fun

Introduction: Cookie.fun is an AI-driven instant data dashboard originally used to track information related to AI tokens. It has now launched InfoFi and introduced Cookie Snaps, focusing on analyzing crypto projects and KOLs, rewarding high-quality Twitter content. The platform offers multidimensional indicators including mindshare, market sentiment, and price trends, being more open compared to Kaito.

Participation method: The core is to publish original content related to officially designated projects on the X platform to earn "snaps" points. When posting, you must mention the official account, use relevant trending tags, and maintain interaction with the community and the continuity of content. Additionally, successfully inviting friends to join can also earn you points.

2.4 Ethos Network

Introduction: Ethos is an on-chain reputation assessment tool for KOLs and project parties, known as the Web3 version of "Dazhong Dianping". Its core function is to generate credibility scores to address on-chain fraud issues. Although its gameplay differs from typical InfoFi projects, its essence remains to evaluate entities through mechanisms such as review, guarantee, and scoring. Ethos has also launched the reputation market Ethos Market, where users can buy and sell "trust tickets" and "distrust tickets" tied to specific Ethos Profiles, speculating on various reputations and influencing their real-time credibility scores.

Participation Method:

1. Improve reputation score: By evaluating others (selecting tags and adding text), voting or replying to evaluations of others, and using ETH to guarantee for others (the guarantor can receive XP rewards).

2. Participate in Ethos Markets: You can bet on the credibility changes of others or projects with ETH predictions without an invitation; after receiving an invitation, you can create your own credibility market. In addition to credibility points, Ethos also has an XP points system. Most of the interactions mentioned above can accumulate XP points, providing opportunities to receive potential airdrops.

2.5 bam.fun

Introduction: bam.fun is a decentralized monetization platform for creators, allowing social media users of any scale to directly participate in brand marketing and earn income based on their genuine influence. Users select brand campaigns and publish social content according to the rules, while the platform automatically tracks content performance and distributes rewards based on the Final Impact scoring mechanism (which takes into account views, follower quality, and genuine interactions) without the need for applications. bam.fun is dedicated to creating a new content economy model where everyone can participate and be compensated based on their real contributions.

Participation method: Register and log in to BAM using a Twitter account, and bind a wallet address to receive rewards. Blue V certified accounts can directly select platform brand tasks to participate and earn money; ordinary accounts mainly get commission rewards by inviting others to register. After selecting a task, Blue V users obtain a personal exclusive tracking link, and post content on the X platform according to specific task requirements, with the platform automatically tracking data. Earnings are calculated based on the qCPM model, and rewards are automatically distributed to the bound wallet after the activity ends, without the need to manually submit proof throughout the process.

2.6 Noise

Introduction: Noise is a trading protocol for "mindshare" that allows users to speculate on trends in project attention rather than the tokens themselves, supporting leverage of up to 5 times and pricing based on real-time data streams provided by third-party oracles. Noise launched its testnet in March 2025, and its long-term goal is to promote attention trading to the mainstream market.

Participation method: After receiving an invitation, users can trade the mindshare established for various cryptocurrency projects on the Noise platform, which speculates on trends such as market attention and discussion heat for the projects. As of now, the Noise official has not announced any incentive measures regarding a points program or airdrop.

2.7 Wallchain

Introduction: Wallchain is a Web3 AttentionFi ecosystem designed to measure and reward the genuine influence of crypto content. It assesses user influence through the X Score, while Quacks rewards high-quality content and effective interactions to comprehensively evaluate users' content dissemination and interaction quality on social platforms.

Participation method: Bind your Twitter account, post valuable crypto-related content on Twitter (such as market analysis, project tutorials, trend predictions, etc.), add specific tags or mention the official account. When the content receives likes or retweets, you can earn Quacks points, and your X Score will increase accordingly.

2.8 MirraAI

Introduction: The core goal of MirraAI is to achieve precise filtering of high-quality Web3 content, dedicated to building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Relying on the real-time contributions of a vast number of Web3 users for dynamic learning, it ensures the diversity of data sources, and participants can earn NLP points or tokens as rewards by contributing quality content.

Participation method: Connect your personal Twitter account and follow the official MirraAI account and its bot account. Personal points status (including creation points, reconnaissance points, recommendation points) can be viewed on the Profile page.

• Content Creation: After publishing high-quality content, if it is discovered and mentioned by other "scouts" on the official Twitter, once the content is recognized by AI, both the creator and the scout will receive points.

• Investigation Content: Actively discover high-quality content created by others and submit "investigations" by mentioning the official Twitter. If the content is recognized by AI, both the investigator and the original content creator can earn points. To prevent score manipulation, each person can submit a maximum of 5 investigation contents per day.

2.9 GiveRep

Introduction: GiveRep is a SocialFi protocol based on the Sui blockchain that converts users' social interactions on Twitter into on-chain reputation assets $REP. Its core Identity function establishes on-chain reputation by tracking user behavior on Twitter, featuring a Trophy Score metric that is calculated based on the combined volume of views, likes, retweets, and comments on users' tweets; users can earn Reputation Points and specific rewards by tagging or participating in various projects' loyalty programs in their tweets.

Participation Methods: 1. Comment Interaction: Mention SUI ecosystem and related content in Twitter comments (1 point per comment, daily limit of 10 points, original tweet limited to 2 tags). 2. Original Post: Publish high-quality tweets or threads on X and note at the end (points based on interaction). 3. Loyalty Projects: Join the loyalty project list and post tweets about designated projects (tagging their official account), points based on views.

2.10 XHunt

Introduction: XHunt is an AI-driven InfoFi platform designed to help users better discover valuable KOLs and project parties. Users can view the comprehensive rankings and specialized rankings of KOLs and project parties, the investment and financing situation of projects, the token mentions and price fluctuations of KOLs, as well as the MBTI analysis of KOLs. At the same time, users can also rate project parties and KOLs and create various tags, similar to a web3 version of Yelp. Recently, XHunt underwent a version upgrade, with new features including the ability to view trend analysis of popular tickers and summaries of Twitter discussions on popular projects, including positive and negative viewpoints.

Participation method: Publish comments on projects and KOLs to earn points and token rewards.

2.11 QuoteChain

Introduction: QuoteChain rewards high-quality content creators through a "content mining" model. After users publish content on social platforms, it is evaluated by AI, and if the content is of high quality, they can receive rewards in its native token $QT, which are distributed rapidly every 10 minutes, similar to how a blockchain produces a new block every 10 minutes. The project has the support of well-known market makers, but the participation threshold is relatively high, requiring users to have a blue V certified Twitter account, more than 50 followers, and an account registration period of no less than 90 days.

Participation Method: To participate in QuoteChain, you must meet the thresholds of Blue V certification, have more than 50 followers, and have an account registered for over 90 days. Make a creative reply under the posts published by the official QuoteChain Twitter account. If your reply becomes one of the most popular, it will be quoted by the official Twitter, and you will receive $QT tokens as a reward. You can check your ranking on the platform's leaderboard and view the amount of $QT tokens you have earned on your personal dashboard.

2.12 DexCheck