New Trends in Web3 Marketing: AI-Driven 5.0 Strategies to Win the Future

At a recent Web3 marketing-themed event, industry experts discussed the evolution of digital marketing and strategy formulation. The experts pointed out that companies need to develop market entry strategies around core marketing concepts, which include understanding user needs, market supply, value creation, and satisfaction, among other key factors. The three main elements of market composition are demographics, purchasing power, and purchasing desire, and different markets often have their own unique preferences and characteristics.

Taking a recently popular instant messaging platform game in a certain country as an example, its success can be attributed to accurately grasping the local economic situation. This highlights the importance of formulating differentiated strategies for different markets. Experts emphasize that marketing is a continuous process, with its core being attracting new users by providing exceptional value and maintaining user loyalty by creating satisfaction.

The current marketing strategy has evolved to stage 5.0, characterized mainly by the use of advanced technologies such as artificial intelligence, virtual reality, and augmented reality to enhance customer value. By combining technology with innovative thinking, companies can maximize customer value and even drive long-term growth. The marketing growth model is also showing a trend towards diversification, including the precise user guidance 5A model and the all-encompassing user attention AARRR model.

For project content marketing, the key lies in product positioning, channel selection, copywriting, collaboration strategy, visual presentation, and search engine optimization. Given the rapid changes in the cryptocurrency industry, companies need to remain vigilant and continuously adjust their marketing strategies based on the latest market dynamics.

This event gathered top projects and well-known investors that have recently achieved significant growth, engaging in in-depth discussions around core topics such as personal brand building, marketing strategy formulation, community culture construction, organic growth strategies, and Web2 user acquisition and retention. Participants had extensive exchanges on how to achieve effective marketing in the rapidly evolving Web3 space.