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The Rise of Family Offices: A New Force in Web3 Investment Shifting Asset Allocation Towards Digitalization
Family offices become an important force in Web3 investment
In recent years, the popularity of family offices among high-net-worth individuals has continued to rise. Data shows that the number of institutions named "family office" in China has approached 10,000, more than doubling year-on-year, mainly distributed in cities like Shanghai, Shenzhen, Beijing, and Hangzhou.
At the same time, the number of single family offices registered in Singapore has also surpassed 1,100, more than tripling compared to 2020. Among them, over 40% of the founders come from high-net-worth families in mainland China and Hong Kong.
The rapid growth of family offices has also brought about changes in asset allocation preferences. The report shows that during 2024, many high-net-worth individuals and family offices have increased their allocation to digital assets from less than 5% to over 10%, with plans to further increase this in the next 12 months. About a quarter of the surveyed family offices have invested in or plan to invest in digital assets, with the Asia-Pacific region particularly leading in this field.
What is a Family Office?
Family offices are regarded as "the ultimate form of asset governance." It is a comprehensive management system built around family wealth, serving as an organizational structure for the family itself. Depending on the management approach and the service entities involved, family offices can be classified into the following types:
The core functions of a family office include tax and legal structure design, asset allocation and investment management, family governance and inheritance mechanisms, as well as daily administrative and operational support.
The Fit Between Family Offices and Web3
The reason family offices can naturally align with Web3 is mainly based on the following points:
Cross-border structural adaptability: Family offices have the capability to handle complex investments across regions, legal systems, and currencies.
Compliance identity advantages: Family offices can participate as qualified investors in various complex financial products.
Long-term investment strategy: The investment rhythm of family offices aligns with the lifecycle of RWA assets.
Multi-role participation: Family offices are not only investors but can also deeply engage in project governance.
Financial strength and stable style: Family offices usually have substantial capital and prefer medium to long-term allocations.
High Standard Compliance Requirements: The prudent decision-making of family offices helps to promote the development of Web3 projects towards a more standardized direction.
Clear asset preferences: Family offices seek investment opportunities with predictable returns, controllable structures, clear legal frameworks, and transparent governance.
From this perspective, family offices are not "old capital" mistakenly entering Web3, but rather one of the most compatible types of long-term capital after Web3 has moved towards a structured, compliant, and value-consolidation stage.
Conclusion
The involvement of family offices is addressing the issues of funding, channels, and cognition in the Web3 field. What they provide is not only specific products but also a capability system that adapts to long-termism. This enables family offices to calmly build bridges between real-world assets and on-chain rights.
However, family offices are not a one-size-fits-all solution; they have high requirements for capital scale, governance capabilities, and structural sensitivity. Investors need to gain a deep understanding of their own situations, assess whether adopting the family office path is suitable, and how to establish a truly "usable" family office structure.