Learning Web3 Marketing Strategies from the U.S. Presidential Election

The 2024 U.S. presidential election is not only a political event but also an exciting marketing lesson. Both mature Web3 projects and emerging startups can find inspiration from the candidates' strategies. This article will explore how to apply these strategies to the Web3 market, helping projects build closer community relationships and win user support.

1. Clarify the value proposition and effectively utilize content dissemination

US election experience

Candidates quickly convey their positions and commitments through refined slogans and consistent content output. An effective content strategy can establish an emotional connection between candidates and voters, boosting support rates. For example, Trump's "Make America Great Again" emphasizes traditional values, while the Democrats' "We are not going back" and "Build Back Better" resonate more with the needs of younger voters. These slogans are catchy and highly aligned with the values of the target group.

Web3 market applications

Web3 projects should focus on the core value of the brand, clearly showcasing the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in the market. For example, the "Exchange the world" of a certain trading platform and the "Unlocking 21M BTC potential" of a certain project both successfully convey their respective core missions.

Important tip: After understanding the target audience, communicate using language that aligns with their values. Avoid overly technical or complex expressions, ensuring the information is easy to understand and accept.

2. Accurately Target the Audience

US election experience

Segment the target audience precisely based on voters' age, region, and needs, customizing information to meet the core concerns of different groups, effectively enhancing the alignment and support between candidates and voters.

Web3 Market Applications

Web3 projects should segment the market based on the different needs of users and develop corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may be more appealing to developers, while simplified explanations may be more suitable for general users.

It is recommended to use mind maps or flowcharts to sort out user profiles, including information such as user entry points and usage motivations. This will help to better focus on the target audience, optimize content output, activity marketing, and effectiveness evaluation.

3. Community Management and Consensus Building: Enhance User Participation and Sense of Belonging

US election experience

By enhancing voters' sense of participation and "ownership" through rallies, volunteer activities, and other means, they can feel that their support for candidates has a substantive impact. This approach not only increases support rates but also helps candidates build a strong loyalty relationship with voters.

Web3 market applications

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, making them not just consumers but co-builders of the project, thereby forming a stronger community consensus and loyalty.

It is worth noting that many project teams overlook this critical aspect. Community interaction and communication are essential for a project; even in the face of skepticism, one should maintain an open and positive attitude. Keeping close contact with users and the market is the key to a project's survival. Regardless of how prestigious the team's background is or how high the valuation in the primary market, if they drift away from the community, they will ultimately struggle to escape the fate of failure in the secondary market.

4. Leveraging Celebrity and Key Opinion Leader (KOL) Endorsements

Experience of the U.S. Elections

Candidates seek endorsements from celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Web3 Market Applications

Web3 projects can also leverage endorsements from KOLs and industry celebrities, utilizing their credibility and traffic advantages to help the project gain higher exposure and enhance user trust. This is especially important when the project has not yet gained sufficient market share, as endorsements can help quickly build awareness.

If resources are limited, consider finding partners with resources or figuring out how to "leverage". It's important to make users believe that the project team has the capability to lead them to success.

5. Multi-Channel Precision Communication

US election experience

Candidates engage voters through multiple channels such as television, social media, and offline events, ensuring that different groups receive information and enhancing the candidate's visibility and support among various voter demographics.

Web3 Market Applications

Web3 projects can diversify their channels through social platforms, short videos, emails, etc., to distribute content according to user habits, reaching and covering the common touchpoints of target users, thereby enhancing users' awareness and attention to the brand.

It is important to note that KOL promotion and various publicity channels are merely tools for dissemination. If it is unclear who to convey the message to and what users should remember, simply paying for promotion may not achieve the desired effect.

Conclusion

The "marketing spectacle" of the U.S. election has provided valuable lessons for Web3 projects. Project teams should learn to grasp user consensus and engage with real users, rather than merely remaining at the technical and conceptual level. User consensus and community recognition are the foundation of a project's success.