Insights from the U.S. Election Marketing Strategies for Web3 Projects

The 2024 U.S. presidential election is attracting global attention, and besides the political competition, the marketing wisdom contained within it is also worth noting. Both mature Web3 projects and emerging startups can draw inspiration from the candidates' marketing strategies. This article will explore how to apply the marketing strategies from the U.S. elections to the Web3 market, helping project teams build close community relationships and win user support.

1. Clarify the value proposition and effectively utilize content dissemination

Insights from the US Elections

Candidates quickly convey their positions and commitments through refined slogans and consistent content output, effectively establishing an emotional connection with voters and enhancing support rates. For example, Trump's "Make America Great Again" emphasizes a return to traditional values, while the Democrats' "We are not going back" and "Build Back Better" resonate more with the needs of younger voters. These slogans are concise and powerful, highly aligned with the value orientation of the target groups.

Web3 market applications

Web3 projects should focus on core values and clearly showcase the uniqueness of their products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in the market. For example, the "Exchange the world" of a certain trading platform and the "Unlocking 21M BTC potential" of a certain project both successfully convey their respective core missions.

It is worth noting that project teams should avoid using overly complex or technical expressions, and instead adopt language that aligns with the values and emotional needs of target users. For ordinary users, over-emphasizing technical complexity may have the opposite effect.

2. Accurately Identify Target Audience

Insights from the US Election

Candidates precisely segment their target audience based on voters' age, region, and needs, customizing messages to address the core concerns of different groups, effectively enhancing alignment and support from voters.

Web3 market applications

Web3 projects should segment the market based on the different needs of users and develop corresponding marketing strategies. This not only ensures the relevance of the content but also attracts more target users. For example, technical content may be more appealing to developers, while simplified explanations are more suitable for general users.

It is recommended that project teams list all possible scenarios and user profiles based on the importance and frequency of reaching target audiences according to the scenarios, and describe the sources and motivations of users as detailed as possible. Organizing this information using mind maps or flowcharts can help better focus on the target group, thereby optimizing content output, event marketing, and the final evaluation of results.

3. Community Management and Consensus Building: Enhancing User Engagement and Sense of Belonging

Insights from the U.S. Election

Candidates enhance voters' sense of participation and "ownership" through rallies, volunteer activities, and other means, allowing them to feel that their support has a substantial impact. This not only increases the support rate but also helps candidates establish a deep loyalty relationship with voters.

Web3 market applications

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, making them co-builders of the project and fostering a stronger community consensus and loyalty.

This stage, although simple, is crucial, but many project teams often overlook this point. Observing the activities of a certain blockchain week, one can feel the respect that project leaders have for the community. Even in the face of controversy, maintaining calmness and a moderate self-deprecating attitude can win users' favor. Building a trust bridge with the community is key to the success of the project.

4. Endorsements from Celebrities and Key Opinion Leaders (KOLs)

Insights from the US Election

Candidates seek the support of celebrities and public figures to enhance their credibility and influence, and these endorsements can also help candidates win the support of undecided voters.

Web3 market applications

Web3 projects can also leverage endorsements from KOLs and industry celebrities, utilizing their credibility and traffic advantages to help the project gain higher exposure and enhance user trust. Especially when the project does not yet have sufficient market share, endorsements can help quickly establish recognition.

If resources are limited, consider looking for partners with resources and leveraging their strengths; or find ways to "ride the wave". Users need to see that there is a successful team behind the project in order to build trust.

5. Multi-channel Precision Communication

Insights from the US Election

Candidates engage with voters through multiple channels such as television, social media, and offline events, ensuring that different groups receive the information, thereby enhancing the candidate's visibility and support among various voter demographics.

Web3 market applications

Web3 projects can also distribute content through diverse channels such as social platforms, short videos, and emails, based on user habits, to reach and cover the contact points commonly used by target users, enhancing their awareness and attention towards the brand.

It is worth noting that KOL promotion and various publicity channels are just communication tools. If the project party is not clear about who to convey what to, and what they want users to remember, simply paying for promotion may not achieve the desired effect.

Conclusion

The "marketing spectacle" of the US election has provided valuable insights for Web3 projects, especially on how to grasp user consensus and how to sincerely engage with users. Project parties should recognize that user consensus and community recognition are the foundation of a project's success, not just technology and concepts.