The NFT market welcomes a new round of rise, with Moonbirds standing out.

Recently, the NFT market has welcomed a long-awaited rise, with the established blue-chip project Moonbirds experiencing a strong rebound after hitting a low, attracting widespread attention in the market. Behind this rebound, there are not only factors related to the overall recovery of the crypto market sentiment but also the impetus from new narratives and community rebuilding.

The floor price of Moonbirds has risen significantly, with the new owner becoming key to the recovery

According to the data, as of July 22, the floor price of Moonbirds reached 1.55 ETH, setting a new high for the year. Although it is still in a state of decline, its trading activity has quickly rebounded, with a transaction volume ranking fifth among all NFTs in the past week, becoming one of the market highlights.

The recent "rebirth" of Moonbirds is closely related to its change of ownership. On May 31 of this year, the blockchain game development studio Orange Cap Games (OCG) announced the acquisition of Moonbirds, Mythics, and Oddities from a well-known company, and plans to incorporate them into its Web3 gaming ecosystem.

Since OCG took over, the transaction volume of Moonbirds has significantly increased, with the floor price once rising by more than 437.9%. In contrast, during the previous acquisition period, the project was almost stagnant, with the floor price hovering around 0.3 ETH for a long time, and the trading volume dropping to just a fraction of its early peak.

OCG CEO Spencer believes that Moonbirds is an IP with a story. Despite its ups and downs, it still holds cultural value and community foundation. The project's history is complex, but the users it has left represent real cohesion, and the unreleased high-quality art resources and brand assets provide a solid foundation for a reboot.

New Strategy Focused on Community Reconstruction and Platform Expansion

After Spencer took over as project leader, he quickly clarified the new strategy, which focuses on revitalizing the community, expanding the platform, and future product and IP development.

The primary goal is to reactivate the community. Although the community was very active in the past, its enthusiasm has clearly waned during the previous acquisition period. Reuniting the community is seen as the foundation for all plans, as any ecological expansion is difficult to achieve without the support of internal stakeholders.

While reshaping the community, Moonbirds is also advancing its platform expansion plan. Currently, it has launched a Telegram announcement channel and introduced a daily crypto newsletter through its official website to continuously provide community users with industry news and project updates. In the future, it plans to expand to more social platforms to achieve multidimensional brand exposure and IP reach.

Spencer also revealed that the team is developing a new product internally, which is expected to launch collectible items in the coming months to showcase the potential of the Moonbirds ecosystem.

In addition, Moonbirds emphasizes an open IP approach, welcoming other developers or publishers to use the Moonbirds IP, but they must adhere to strict quality standards. This means that Moonbirds will become an ecological platform available for external development.

Initial Results Begin to Appear

The transformation of Moonbirds has already shown phased results. According to Spencer, within 51 days of OCG taking over, Moonbirds has repeatedly topped the Ethereum NFT trading volume charts, received an airdrop from a certain social application, and obtained free peripheral cards; a well-known NFT trading platform's official account changed to a Moonbirds avatar; the newly established Telegram announcement channel gained over 25,000 members; $1.4 million was invested in the lottery activity for Moonbirds Telegram stickers; and a $3.5 million financing led by a certain institution was completed, along with hiring new team members. Spencer also revealed that Moonbirds has finalized three collaborations (2 large, 1 medium).

Attention and Cash Flow: The Survival Path of NFT Projects

After Moonbirds was acquired by OCG, the community's expectations have significantly increased, mainly due to OCG's capital resources and business execution capabilities.

OCG is a game and experience design studio dedicated to bringing IP to life, led by Spencer, an early investor in NFTs who made significant profits from a well-known project. Spencer is also the founder of the NFT venture capital firm Spencer Ventures and acquired a large number of NFT assets during the bankruptcy auction of a major capital company.

In September 2024, OCG announced that it had secured $2 million in angel funding, with investors including several well-known institutions and individual investors. Subsequently, a trading card game launched by OCG achieved great success, with over 4 million cards sold, generating more than $1.5 million in revenue from physical sales alone.

Shortly after the official announcement of the acquisition of Moonbirds, OCG secured another $3.5 million in seed round financing, with a lineup of investors including several well-known institutions. This is seen by the community as a positive signal for ecological synergy.

Spencer believes that the first rule of the crypto world is survival. Many NFT projects cannot operate sustainably, mainly due to a lack of funds. Only by maintaining a stable cash flow and profit margin can the project's continuous vitality be ensured. OCG ensures steady revenue growth by continuously hosting brand events and product launches. At the same time, NFT projects should balance attention and cash flow; an ideal product not only shapes brand influence but also generates substantial income.